Friday, September 3, 2010

ShirleyJ on TV

More than 30 years ago, Don Smith, an accomplished food scientist discovered the formulation for Shirley J White Cheddar Soup and Sauce BaseUniversal Sauce. He knew he'd uncovered something miraculous with this exclusive formula that would help chefs everywhere make delicious cream sauces and other recipes that were healthy, time-efficient and universal.

Don built Shirley J's reputation selling his innovative mixes to professional kitchens in restaurants, schools and other institutions. Among these great just-add-water mixes is our White Cheddar Soup and Sauce Base. You get the same great benefits of Shirley J Universal Sauce with the addition of a gourmet white cheddar flavor.

To this day, Shirley J products are used in many professional kitchens. Yesterday, Kneaders Bakery, one of our institutional customers, featured a Three Cheese Cauliflower Soup on Utah's morning show Good Things Utah. Tami Vincent of Kneaders said that their secret ingredient for this soup is Shirley J.

“Our secret we use at Kneaders is Shirley J. We use the White Cheddar Base--the cool thing about the base is it's 1/3 of the calories compared to making your own roux [roux-based cream sauce]. And it has tons of omega threes because it uses sunflower oils. This base is awesome!”

Head on over to the Shirley J Blog to watch the segment and learn how to make Kneader's Three Cheese Cauliflower Soup. Shirley J - White Cheddar Soup - Three Cheese Cauliflower Recipe by Kneaders Bakery

Benefits of Shirley J White Cheddar Soup & Sauce Base
* Simple & Foolproof - Just add water
* Bold, full bodied white cheddar flavor
* No MSG, No Trans Fats, No Saturated Fat, No Hydrogenated Oils
* No lumping, curdling or scorching
* Consistent results every time
* Freezes & reheats beautifully



Have a great weekend and happy cooking!

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